Improving a website not only reflects your business but generates more business. See how improvements to the website for the historic Kendall Hotel In Cambridge MA, a beautiful converted firehouse can create an effective means to get seen by perspective customers and also by Google. With a few strategic changes Kendall’s website can be transformed into a stronger Internet presence generating more activity and leading to new sales. In this review, simple yet effective changes are suggested that can boost the performance of the Kendall Hotel’s website using the latest in WordPress website design.
To start, Google analytics redefines the importance of Kendall’s homepage as well as pages visited most frequently. Narrowing down the number and order of navigation buttons from nine to six will help create a simpler more effective way to present important information. More attention will be given to the items that are offered on the home and subsequent pages, rooms, dining, reservations, as well as the addition of an amenities button, combining important information to perspective customers. The bottom line is that less navigation is more, creating a simpler and more effective approach to boosting sales.
Replacing present images in the sidebar with a news and events blog is another simple but extremely effective option to advertise specials and upcoming events. This feature alone can help drive potential sales volume as a regularly updated a blog can relay specials, events and rates, keeping the site fresh and currently active in Google.
Bringing content forward on the home page such as the virtual tour of Kendall’s rooms and adding rotating pictures of Kendall’s beautiful interior can add punch and optimization to the all important homepage.
Submitting this website to online directories and utilizing the growing power of social bookmarking can also give the Kendall a leading edge in staying competitive in the busy Boston Hotels market.
For more ideas and information watch this video below and see how simple and effective these changes can be!
After the launch of their new website, Check Write is finally getting the business they deserve! Check Write’s original site was not producing any new sales; no phone calls, no inquiries through email, no contacts. In essence it was just not working. Offering payroll and bookkeeping solutions to small and midsize companies as well as offering similar services to individuals and households, Check-Write’s business needed the ability to be seen and found easily in Google. Choosing to optimize their website for search engines and installing an easy to use contact form opened a window of opportunity leading to inquiries and, better yet, new clients.
Helping businesses to build their business through a website that works is what we most like to do. Getting her 1st lead through the site’s quote form ending with the close of the sale, owner Cindy Hollis is thrilled, “TCWebsite was able to optimize the search engine so that when clients were actually looking for my service, my name came to the top of the list!” Check Write’s new website, new contacts and new clients are what it’s all about. Here at TCWebsite, we couldn’t be happier!
We recently released an online magazine, let’s call it a blog-zine that allows Dartmouth’s Thayer School of Engineering to put their glossy mag online. Real magazine, real blog, and social integration. The magazine is currently featured at Dartmouth.edu
So you’re an Outlook, MacMail, or Entourage user and you are struggling with how to deal with email at home or when you are out of the office traveling. Yes you might have webmail tied to your hosting platform but does it have spam and virus filtering built in?
What if your hosting providers server blows up? They all do at some point due to a spam attack or other act of god. What do you do for back up? Can you get mail elsewhere? Send mail?
The answer is state of the art, reliable, professional and free. It’s called Gmail (Google’s email). Set yourself up in 3 easy steps:
If you don’t have an account do your self a favor and head on over to gmail.com and sign up.
Then tell your webmaster to mirror all your email to your Gmail account. This means every piece of mail you receive will still end up in your Outlook AND a copy will be sent to your Gmail account.
When you go home or hit the road and don’t want to lug your laptop you can access your mail from your Gmail.com account
Professional ninja technique: set up your default ’send as’ as your main email address. So when you send an email from Gmail the recipient will see that it came from you@yourbusiness.com, NOT Gmail. You can do this under ‘Settings’ and ask your webmaster for help if needed.
So to wrap it up you can have your desktop Outlook to get all your email and have a webmail backup with spam an virus protection when you need it. In fact you might like Gmail so much you might just dump Outlook like I did
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